The Nobel Prize has a strong global digital presence with a mission to inform, inspire and engage an ever-growing audience. The website nobelprize.org, which was launched in 1994, is a vast source for official information on all the prizes and Nobel Laureates, the prize-awarding institutions and the prize nomination process, as well as outreach activities in the form of event highlights and educational material.
A strong editorial focus on social media and storytelling over the last years has substantially strengthened the digital presence of the Nobel Prize. We have now surpassed 4,500,000 followers on Facebook, Twitter, Instagram and YouTube, collectively. The current audience of the Nobel Prize digital channels can be described as a curious and fact-savvy group. Some of the biggest user-bases are from India, USA, Pakistan, Nigeria and Japan. The main age group is 18-35.