Gizem Ceylan is a behavioural scientist at the Yale University School of Management and the Yale Center for Customer Insights. She completed her PhD in Consumer Behavior at the University of Southern California. She also holds a master’s degree in psychology from New York University.

Ceylan’s research mainly focuses on the psychology of technology use, specifically emphasising habitual and motivational processes related to technology use, their impact on people’s decision-making, and ways to prevent potential negative consequences. In addition, she is particularly interested in understanding why people are vulnerable to misinformation and strategies to mitigate it. Her research was published in premier journals such as Proceedings of the National Academy of Science, Journal of Marketing Research and Journal of Consumer Behaviour.

Before her doctoral studies, Ceylan was a consumer researcher and conducted field research across multiple continents, including Europe, Sub-Saharan Africa, Asia and North America. Her diverse experiences and extensive academic knowledge enable her to provide unique and effective solutions to misinformation that transcend geographical boundaries.